"Our most important piece of intellectual property is our brand name. Brands for companies are like reputations for people. And reputations are hard-earned and easily lost. So the most important intellectual property that a company can have - for us, it's Amazon - its that "name" but, what it stands for…we've worked to earn trust. You can't ask for trust, you just have to do it the hard way, one step at a time. You make a promise then fulfill the promise. You say, "We'll deliver this tomorrow - then we'll actually deliver it tomorrow." And if you do that over and over again, then you can instill your company's name, with a reputation. Sometimes people talk about brands in this very amorphous way, but, for me, I like to think of it as a person, and what kind of reputation that person has, and what have they done to earn that reputation." Jeff Bezos
All home sponsors have one thing in common: we believe it is time for a fun, exciting, positive adventure series that will inspire genuine science and cultural progress.
home is pleased to announce corporate sponsorship opportunities in formats as varied as product placement, dialogue sketches, and surface advertising. Sponsors will play a significant role inspiring the exploration and settlement of Mars.
Any company can register, we have sponsorship opportunities for small entities through to multinationals. If you would like to join us in making home a reality, please contact Amazon Studios.
Advertising will fund high-profile space exploration. Sterile white spacesuits worn by government employees will be relegated to air and space museums; dark foreboding suits on cheesy characters in fear-mongering films will date a shameful era of scientifically illiterate science-fiction.
home will lead voters to expect commercial advertising partnerships in real-world government-subsidized space programs. Sponsors of the show itself will develop their own space-themed television commercials, tied to home but airing throughout the day, independent of specific broadcasts. A broad front of space-themed commercials will be created by film-makers with their own unique visions, encouraging students, engineers, and scientific curiosity in unforeseen ways.Product placement in home itself will be pervasive: suits, rovers, habs, clothing - even work and living quarters are sponsored. Characters will read in an Ikea library, work in a Popular Science lab, eat at a Subway cafeteria, and meet for breakfast in Dunkin' Donuts. When they step off their Harley Davidson KTM Adventures, their boots will imprint Nike logos on the surface of Mars.
While advertising will not fund all space exploration, it will be a significant source of revenue. Advertising firms will have portfolios associated exclusively with space exploration. It is our hope that by placing ads in home itself, within the context of exploration and settlement, advertisers and marketing departments will begin thinking of high-profile space missions - in the real world, now - as an opportunity to advertise products contributing to meaningful scientific endeavors.
In 2000 the founder and chief executive officer of Amazon, Jeff Bezos, created Blue Origin, a privately funded aerospace company striving "to lower the cost of spaceflight so that many people can afford to go and so that we humans can better continue exploring the solar system". home depicts the success of such endeavors in near-Earth space and on Mars in the late 2020s. Mission support informally exists worldwide, via the internet, wherever specialists are, but core facilities operate from Amazon's headquarters in downtown Seattle. Launches to Mars take place every two years from Blue Origin's West Texas facilities; telerobotic NEA mining operations are conducted from Blue Origin's suburban headquarters in Kent, Washington.
