Purpose. Why This Show Exists.

Why not be funny? Why is humor any less serious? Science and Scientists are fun!

This observation is itself funny because it shows scientists as humans - normal, fun, joyful, proactive and positive people - while also capturing the broader unquantifiable human elements in any engineering solution: 

courage, determination, purpose, and joy.

Interstitial Inspiration

Positive, Upbeat, Optimistic Look: Siemens "Somewhere in America"

Not to be patronizing but we still live in a world with significant disparities between male and female scientists and engineers. Part of the problem is perception. By making a point to show women employees of SpaceX this beautiful inspiring fun commercial works to improve the situation. Bravo Siemens!