Note the only two logos on Curiosity are for government institutions...NASA's website received 2 billion hits surrounding the landing; Congress should require NASA vehicles to seek sponsorship similar to Volvo Ocean Race/World Cup/Olympic events. Curiosity should look like a NASCAR entrant. home can encourage the public to expect advertising subsidized space exploration.
360° panoramic photography by Andrew Bodrov:
http://www.360cities.net/image/curiosity-rover-martian-solar-day-2#59.00,25.37,43.8