Home is a family show, we are grateful for our sponsors. Their brands are enhanced through association with our hip, smart, socially aware, scientifically-literate, compassionate, entertaining and fun portrayal of positive human progress.
We generate funds for space exploration when Amazon makes money as a result of this show.
Jeff Bezos: "Our most important piece of intellectual property is our brand name. Brands for companies are like reputations for people. And reputations are hard-earned and easily lost. So the most important intellectual property that a company can have - for us, it's Amazon - its that "name" but, what it stands for…we've worked to earn trust. You can't ask for trust, you just have to do it the hard way, one step at a time. You make a promise then fulfill the promise. You say, "We'll deliver this tomorrow - then we'll actually deliver it tomorrow." And if you do that over and over again, then you can instill your company's name, with a reputation. Sometimes people talk about brands in this very amorphous way, but, for me, I like to think of it as a person, and what kind of reputation that person has, and what have they done to earn that reputation."
"We're the people with the smile on the box. We're the re-inventors of normal. We dream of things that change your life, that disappear into your everyday. Of making the revolutionary, routine. Our accomplishments are things you barely think about, but can't imagine not having. Connecting your mouse to your front door was our Moon landing. Look around, what once seemed wildly impractical, is now completely normal. And normal, just begs to be messed with. When we bring you a new Kindle Fire, you should know that normal is going to change... again. Hey normal, take that…" (Amazon commercials)
All Home sponsors have one thing in common: they believe it is time for a fun, exciting, positive adventure series that will inspire genuine science, cultural progress, and human expansion into the universe.
Home is pleased to offer corporate sponsorship opportunities in formats as varied as product placement, dialogue sketches, and surface advertising. Sponsors will play a significant role inspiring the exploration and settlement of Mars.
Any company can register, we have sponsorship opportunities for small entities through to multinationals. If you would like to join us in making Home a reality, please contact Amazon Studios.
"Your brand is what people say about you when you're not in the room."
Jeff Bezos
Advertising will subsidize high-profile space exploration. Sterile white spacesuits worn by government employees will be relegated to air and space museums; dark foreboding suits on cheesy characters in fear-mongering films will date a shameful era of scientifically illiterate science-fiction.
Home will lead voters to expect commercial advertising partnerships in real-world government subsidized space programs. Sponsors of the show itself will develop their own space-themed television commercials, tied to Home but airing throughout the day independent of specific broadcasts. A broad front of space-themed commercials will be created by filmmakers using their own unique visions, inspiring students, engineers, and the scientifically curious lay public in unforeseen ways.
Product placement in Home itself will be pervasive: suits, rovers, habs, clothing - even work and living quarters are sponsored. Characters will read in an Ikea library, work in a Popular Science lab, eat at a Subway cafeteria, sleep at Holiday Inn Express, and wake to meet for breakfast at Dunkin' Donuts. When they step off their Harley Davidson KTM Adventures, their boots will imprint Nike logos on Mars.
While advertising will not fund space exploration, it can offer a significant source of revenue for scientific research. Advertising firms will soon have portfolios associated exclusively with space exploration. It is our hope that by placing ads in Home itself, within the context of exploration and settlement, advertisers and marketing departments will begin to think of high-profile space missions - in the real world - as opportunities to advertise products contributing to meaningful scientific endeavors.
In 2000 the founder and chief executive officer of Amazon, Jeff Bezos, created Blue Origin, a privately funded aerospace company striving "to lower the cost of spaceflight so that many people can afford to go and so that we humans can better continue exploring the solar system".
Home depicts the success of such endeavors in near-Earth space and on Mars during the late 2020s. Mission support informally exists worldwide, via the internet wherever specialists are, but core facilities operate from Amazon's headquarters in downtown Seattle. Launches to Mars take place every two years from Blue Origin's West Texas facilities; telerobotic NEA mining operations are conducted from Blue Origin's suburban headquarters in Kent, Washington. Basically most off-Earth human activities operate on Kent Time.
I cannot rest from travel; I will drink
life to the lees. All times I have enjoy’d
greatly, have suffer’d greatly, both with those
that loved me, and alone; on shore, and when
thro’ scudding drifts the rainy Hyades
vext the dim sea. I am become a name;
for always roaming with a hungry heart
I am a part of all that I have met;
yet all experience is an arch wherethro’
gleams that untravell’d world whose margin fades
for ever and for ever when I move.
Come, my friends, ‘t is not too late to seek a newer world.
push off, and sitting well in order smite
the sounding furrows; for my purpose holds
to sail beyond the sunset, and the baths
of all the western stars, until I die.
We are not now that strength which in old days
moved earth and heaven, that which we are, we are,--
one equal temper of heroic hearts,
made weak by time and fate, but strong in will
to strive, to seek, to find, and not to yield.
UIysses, Alfred Tennyson, 1842
